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Markus Braun
Bruno Lucas Ströer Mobile Performance Precision X

Meet Bruno Lucas: “My Biggest Motivation Is to Understand What Our Publishers Need”

Meet Bruno Lucas, Campaign & Ad Management Senior Expert In an industry where technology dominates the talk, allow us to introduce a guy who puts humans first: “Good relationships and emotional connections to other humans are the most important thing for me”, says Bruno Lucas, our new Campaign & Ad Management Senior Expert based in...
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App Promotion Summit London 2019 Ströer Mobile Performance

Meet Us at App Promotion Summit London 2019!

Meet our Team at App Promotion Summit London on 4 April! In the business of app marketing, achieving growth in a meaningful, sustainable and efficient way is key. It’s important to discuss how to do this. Trends are changing, tech is changing – and ways of reaching out to audiences are changing rapidly. As an...
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tiktok advertising ströer mobile performance david mctaminey

TikTok Ads: The rise of digital native video ads in an app

Expect TikTok ads to be a driving force in video advertising By: David McTaminey, Head of Sales This medium is a message to advertisers. TikTok, the China-based video social media app, exemplifies how a company specializing Social Media can become a trail blazer in the app economy. It makes people watch.  It establishes new video...
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Yosuke Kurokami Ströer Mobile Performance Japan Tokyo

Introducing Our Tokyo, Japan Representative Yosuke Kurokami

A Man to Trust in Tokyo Introducing Yosuke Kurokami, the Man in Charge of our new Japanese Activities When establishing a presence in a new country, trust is the key to positive outcomes. As Ströer Mobile Performance recently announced the launch of its Tokyo office, we are happy to introduce the man in charge of...
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GISEP David McTaminey

Our Head of Sales David McTaminey Now Is a GISEP Ambassador

Supporting Startups: David McTaminey Becomes GISEP Ambassador Great news from our team. Our Head of Sales, David McTaminey, who’s been supporting our company’s growing activity as a supporter of German Israeli Startup Exchange Program (GISEP) over the course of 2018, now has become a GISEP Ambassador. In this position, David joins a network of honorary...
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Holiday shoppers smartphone

TriviaThursday #7: How Do Holiday Shoppers Use Their Smartphones?

Did you know: What’s the role of the smartphone for Holiday Shoppers? The time to shop for Christmas is almost over for the big Holiday Shoppers, even though the actual climax of browsing for products will most likely be hit on the day after Christmas, December 26 (see this article by Yieldify for this interesting...
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Trivia Thursday Dog CCD Mobile Marketing

TriviaThursday #6: What is the Role of a CCD in a Mobile Marketing team?

Did You Know What Is the Role of a CCD in Mobile Marketing Companies? (Most likely you didn’t) There’s a lot of talk about humans handing over jobs to computers. There’s optimism, there’s dire pessimism, but you won’t be able to miss’em: All these stories about artificial intelligence, AI-driven routines, algorithms taking on human jobs...
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App Growth Awarrds and App Promotion Summit Berlin

App Growth Above All – A Look Back at App Promotion Summit Berlin

Event recap: Looking back at App Promotion Summit and App Growth Awards How do you grow your app? It’s a good idea to work with us, that is for sure. Apart from that, it can’t hurt to stay up to date by networking and listening to what’s going on in the industry. One of the...
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Trivia Thursday Shop Online

TriviaThursday #5: Number of Germans that Shop Online

Trivia Thursday #5: How Many Germans Shop Online? 50 Million. That is an impressive number – considering the German population is just about 80 million and ageing. Also, Germans often express doubts about privacy and data security when shopping online. Yet 50 million, or three quarters of all internet users, is the current number of...
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Trivia Thursday App Marketing Budget

TriviaThursday #4: What’s the Percentage of App Marketing Budgets in App Investments?

What’s the percentage of overall budgets invested in app marketing budgets? It has been established that it’s not a good idea to spend a lot of money on building an app and leaving out the app marketing budget part. In fact, the industry has embraced this wisdom and is investing remarkable funds in app marketing...
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