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Ströer Japan Precision X Transparency

Our Start in Japan: Successful Months in Tokyo

Based on Transparency, We Grow Our App Business with Agency Partners in Japan At the start of this exciting year, our company announced ambitious plans: Expanding to Japan was on the agenda. Now, as 2019 is almost at the half way mark, we’re happy to deliver a quick look back at what we’ve learned and...
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MAU Ströer Mobile Performance

A Quick Look Back at MAU Vegas

This week, Paolo Zappalà spent quality time at MAU in Vegas. This is pretty sure to be one of the best shows in the industry. Great networking, great insights into performance and a perfect opportunity to pass out the new business cards (have you seen this?). Among the great people to spend time with, Paolo...
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Google Women on Gaming Dora Lakatos

Our New CRO Dóra Lakatos Joined Google’s Women of Gaming Panel

Diversity is a corporate asset. But to achieve the desired state of work-life diversity, conscious efforts and a transition of culture are called for. Being aware and mindful of the challenges and transparently working towards improvement are key. It was in this spirit that Ströer Mobile Performance joined a Panel hosted by Google in Berlin...
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TriviaThursday #19: What is the Average Number of Apps Installed on Smartphones?

The Average Number of Apps is Rising, But Only a Fraction is Used With increased bandwidths and mobile contracts that allow for ever greater volumes of data to be transferred free of extra charges, the behavior of smartphone users has evolved significantly. This can be seen easily when you simply check the number of apps...
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App Promotion Summit London: Influencer, Re-Engagement and the Basics

A Look Back at App Promotion Summit London 2019 It is always great to attend the events hosted by James Cooper, founder of Business of Apps. His App Promotion Summit series offers the perfect platform to connect with key players of the app industry, meet clients and establish new partnerships. App Promotion Summit London, held...
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Advertising Account Manager Open Position Ströer Mobile Performance

Open Position: Advertiser Account Manager – Mobile Marketing

We are looking for an Advertiser Account Manager – Mobile Marketing (f/m/d) Position based in Berlin or Cologne (GER) In the position of Advertiser Account Manager – Mobile Marketing, you will manage an advertiser portfolio, taking on all aspects of classic campaign management. You will focus on extending relationships with these clients to ensure long-term...
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Trivia Thursday Location Services

TriviaThursday #18: How Important Are Location Services to Customers?

How Big Are Location Services for Mobile Marketing? For digital marketing, location services are big. And they are still becoming a lot bigger, a lot faster. In this part of our Trivia Thursday series, let’s cut straight to the chase: Location based services are really important to meet the expectations and reach customers not only...
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influencer marketing trivia thursday ströer mobile performance precision X

TriviaThursday #17: Does Influencer Marketing Offer a Good ROI?

How Good is the ROI for Influencer Marketing? It has proved to be more than a short-lived trend. Influencer marketing has grown to be a real market. 5 to 10 billion USD, that is the forecast market size as reported by mediakix, who are of course partial as a player from the field. We also...
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Trivia Thursday 5G Speed

TriviaThursday #16: How Fast is 5G Speed?

How fast will 5G speed be? The next generation of mobile networks will be rolling out soon. It’s the fifth generation of this kind of infrastructure, which explains the abbreviation 5G. There’s a lot of talk about this upgrade. The industry expects great improvements and it’s the one big topic, e.g. recently at Mobile World...
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Open Position: Finance Manager

Du magst es, wenn die Zahlen stimmen? Wir erst recht. Hier ist ein Job für Dich: Wir suchen zum nächstmöglichen Termin für unser Büro in Köln einen Finance Manager (m/w/d).   DEINE AUFGABEN Als serviceorientierter Ansprechpartner für Finanzthemen unterstützt Du unsere internen Abteilungen sowie externen Partner. Du arbeitest als Finance-Allrounder, unterstützt beim Erstellen der BWAs...
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