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Trivia Thursday
return rate digital shoppig

TriviaThursday #11: How High is the Return Rate in Digital Shopping?

How Big is the Return Rate in Digital Shopping? It’s convenient, it’s easy to do – and it’s a huge and growing problem. Customers love to shop online. After all, it is so hassle-free to have something sent home, try it, not like it, and send it back. For retailers, this is a growing problem....
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GISEP Ströer Mobile Performance Precision X

TriviaThursday #10: What Does GISEP Stand for?

What’s behind the acronym GISEP? It’s an organisation that seeks to promote the relations between two countries in the field of startups. GISEP. Do you know which countries it acts in? Here’s the answer: GISEP is the acronym for German Israeli Startup Exchange Program (see the official website here). It is an initiative of the...
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Ströer Mobile Performance Trivia Thursday Team

TriviaThursday #9: How Many Nationalities do We have in Our Team?

Did You Know How Many Nationalities the Ströer Mobile Performance Team Features? Here’s an important message from our team: Frohes Neues Jahr! Gelukkig Nieuwjaar! 明けましておめでとうございます!  ευτυχισμένο το νέο έτος! с новым годом! Felice Anno Nuovo!  새해 복 많이 받으세요! 新年快樂! Feliz Ano Novo! Happy New Year! As you can see from this multilingual New Year’s message, the growing Ströer Mobile Performance...
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Ströer New Year's Messages

TriviaThursday #8: What’s the Volume of New Year’s Messages Sent via Mobile?

How Many New Year’s Messages Are Sent From Mobile Phones? The global volume of New Year’s messages sent out from the mobile phone is an impressive indicator of the way in which digital communication has advanced to ubiquity in most angles of the world. Here’s one impressive number to demonstrate this: For the turn of...
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Holiday shoppers smartphone

TriviaThursday #7: How Do Holiday Shoppers Use Their Smartphones?

Did you know: What’s the role of the smartphone for Holiday Shoppers? The time to shop for Christmas is almost over for the big Holiday Shoppers, even though the actual climax of browsing for products will most likely be hit on the day after Christmas, December 26 (see this article by Yieldify for this interesting...
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Trivia Thursday Shop Online

TriviaThursday #5: Number of Germans that Shop Online

Trivia Thursday #5: How Many Germans Shop Online? 50 Million. That is an impressive number – considering the German population is just about 80 million and ageing. Also, Germans often express doubts about privacy and data security when shopping online. Yet 50 million, or three quarters of all internet users, is the current number of...
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Trivia Thursday App Marketing Budget

TriviaThursday #4: What’s the Percentage of App Marketing Budgets in App Investments?

What’s the percentage of overall budgets invested in app marketing budgets? It has been established that it’s not a good idea to spend a lot of money on building an app and leaving out the app marketing budget part. In fact, the industry has embraced this wisdom and is investing remarkable funds in app marketing...
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Android App Downloads Trivia Thursday

TriviaThursday #2: What is Android’s Share of Worldwide App Downloads?

A look at Worldwide App Downloads Did you know that Android users generate the most app downloads worldwide? Even though the Google Play Store is a couple of months younger than the App Store, it still manages to be more successful when it comes to app downloads, at least in terms of volume – and...
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CPI CPA CPS Transaction Models

TriviaThursday #1: CPI, CPS, CPA – what does that mean?

Today, in our first episode of Trivia Thursday, we’d like to help you jump-start your understanding of important transaction models that are common in digital performance marketing. After all, there are so many websites, conversations, trade shows and other opportunities to hit into a wall of acronyms. The digital marketing and advertising sphere is crowded...
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