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Trivia Thursday

TriviaThursday #19: What is the Average Number of Apps Installed on Smartphones?

The Average Number of Apps is Rising, But Only a Fraction is Used With increased bandwidths and mobile contracts that allow for ever greater volumes of data to be transferred free of extra charges, the behavior of smartphone users has evolved significantly. This can be seen easily when you simply check the number of apps...
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Trivia Thursday Location Services

TriviaThursday #18: How Important Are Location Services to Customers?

How Big Are Location Services for Mobile Marketing? For digital marketing, location services are big. And they are still becoming a lot bigger, a lot faster. In this part of our Trivia Thursday series, let’s cut straight to the chase: Location based services are really important to meet the expectations and reach customers not only...
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influencer marketing trivia thursday ströer mobile performance precision X

TriviaThursday #17: Does Influencer Marketing Offer a Good ROI?

How Good is the ROI for Influencer Marketing? It has proved to be more than a short-lived trend. Influencer marketing has grown to be a real market. 5 to 10 billion USD, that is the forecast market size as reported by mediakix, who are of course partial as a player from the field. We also...
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Trivia Thursday 5G Speed

TriviaThursday #16: How Fast is 5G Speed?

How fast will 5G speed be? The next generation of mobile networks will be rolling out soon. It’s the fifth generation of this kind of infrastructure, which explains the abbreviation 5G. There’s a lot of talk about this upgrade. The industry expects great improvements and it’s the one big topic, e.g. recently at Mobile World...
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triviathursday mobile ticketing

TriviaThursday #15: How Relevant Is Mobile Ticketing?

Mobile Ticketing is fast, convenient, new – but is it relevant? When you book tickets on-line, there’s a good chance you’ll be offered mobile ticketing. This is a relatively new alternative to home delivery of hard copy tickets or print at home versions. It’s a great idea, but are people using it? Yes – mobile...
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mobile social media penetration Trivia Thursday

TriviaThursday #14: Which Region Has the Highest Mobile Social Media Penetration?

Which World Region Features the Highest Mobile Social Media Penetration? Mobile is becoming normal. People all over the world are using their handheld devices to stay in touch with the news and their friends and colleagues via social media. Mobile social media penetration is growing everywhere – but some regions clearly are ahead. We recently...
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App Engagement During Super Bowl

TriviaThursday #13: Can You Predict the Score of App Engagement During Super Bowl?

How high is App Engagement during Super Bowl? It’s time for the big game. Will defense win the championship or will the offensive miracle prevail? This Sunday, the eyes of the sports world face towards Atlanta, Georgia, USA – where the final game of the football season in the NFL takes place. But what does...
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Trivia Thursday Emojis Mobile Marketing

TriviaThursday #12: What Happens When You Use Emojis in Mobile Marketing?

The astonishing effect of Emojis in Mobile Marketing What do you think about emojis in mobile marketing? ? ? ? Could they be an effective means of getting the attention of an audience? Or will it this approach considered odd, off, bad? Well, apparently for digital marketers emojis offer quite a positive opportunity to connect...
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return rate digital shoppig

TriviaThursday #11: How High is the Return Rate in Digital Shopping?

How Big is the Return Rate in Digital Shopping? It’s convenient, it’s easy to do – and it’s a huge and growing problem. Customers love to shop online. After all, it is so hassle-free to have something sent home, try it, not like it, and send it back. For retailers, this is a growing problem....
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GISEP Ströer Mobile Performance Precision X

TriviaThursday #10: What Does GISEP Stand for?

What’s behind the acronym GISEP? It’s an organisation that seeks to promote the relations between two countries in the field of startups. GISEP. Do you know which countries it acts in? Here’s the answer: GISEP is the acronym for German Israeli Startup Exchange Program (see the official website here). It is an initiative of the...
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