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XPERTISE
Google Women on Gaming Dora Lakatos

Our New CRO Dóra Lakatos Joined Google’s Women of Gaming Panel

Diversity is a corporate asset. But to achieve the desired state of work-life diversity, conscious efforts and a transition of culture are called for. Being aware and mindful of the challenges and transparently working towards improvement are key. It was in this spirit that Ströer Mobile Performance joined a Panel hosted by Google in Berlin...
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tiktok advertising ströer mobile performance david mctaminey

TikTok Ads: The rise of digital native video ads in an app

Expect TikTok ads to be a driving force in video advertising By: David McTaminey, Head of Sales This medium is a message to advertisers. TikTok, the China-based video social media app, exemplifies how a company specializing Social Media can become a trail blazer in the app economy. It makes people watch.  It establishes new video...
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