The astonishing effect of Emojis in Mobile Marketing
What do you think about emojis in mobile marketing? ? ? ? Could they be an effective means of getting the attention of an audience? Or will it this approach considered odd, off, bad?
Well, apparently for digital marketers emojis offer quite a positive opportunity to connect with their target audiences. The industry medium Horizont last year had a story about a long-term analysis conducted by Leanplum. The result: There’s a well-founded argument for using emojis in mobile marketing.
According to the research, open rates on emails increased by 66 per cent when emojis were used. The probability of a recipient opening push messages was up by 254 per cent. These facts pointed to a wider lesson for mobile marketers. Make use of emojis to drive growth and enhance retention. Emojis, thus, are a means of driving direct engagement up.
In an older piece on The Next Web, the psychology of emojis was analyzed. The key finding, based on scientific research: When we look at smiley faces online, the same areas in our brains light up as if we were looking at a human.
For hands-on advise on the use of emojis, we recommend a short piece by Woop Social published on Medium. They offer a number of ways to include , and in strategic digital messaging.
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