He’s serious about sales, and he wants to contribute his share to shaping the future of our business and the mobile marketing industry as a whole. Meet Paolo Zappalà, Ströer Mobile Performance’s latest introduction to our Sales Team, as we further develop our international activities.
Born in Sicily, graduated at Bocconi University in Milan and now based in Berlin, Paolo brings a lot of experience, diverse insights and a strong drive to our team. As the Sales Management Senior Expert, Paolo plays a key role in our business development. “Every customer is unique and different, so I really care about establishing a strong relationship and common understanding of how we can help each single one”, Paolo says. A strong communicator and a natural extrovert, he enjoys establishing long term relationships with people.
Having served in various positions of the app and mobile marketing industry, he features a broad expertise of the trade and knows how to benefit from a tight network. He combines this experience in a young and vibrant environment with a background in marketing, where Paolo both earned his Master’s Degree and started his professional career at a large hotel group.
“I joined Ströer Mobile Performance because of its unique profile, with a startup mind, passionate expansion plans and a very solid foundation in the Ströer family that also helps our partners boost their mobile sales”, Paolo says about his new role. To be successful internationally and to excel with our upcoming services, products and business models are strong motivators for him.
On a private note, Paolo is happy that he found his new home, Berlin, almost three years ago, when he decided to study German and joined our industry as a trainee. In Berlin, he found the perfect habitat for his private life, where he puts a lot of energy into producing techno events. He’s serious about this, too, as he talks about international expansion of his dance parties.
Paolo is confident that our company can provide new answers to clients and grow internationally, and that he will help achieve this. He is especially convinced of the individuals that combine for a group and make Ströer Mobile Performance what it is: “I really love the people of this team, they fight for a common cause and you can sense that they are serious about growing together.”