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Trivia Thursday
Trivia Thursday Location Services

TriviaThursday #18: How Important Are Location Services to Customers?

How Big Are Location Services for Mobile Marketing? For digital marketing, location services are big. And they are still becoming a lot bigger, a lot faster. In this part of our Trivia Thursday series, let’s cut straight to the chase: Location based services are really important to meet the expectations and reach customers not only...
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influencer marketing trivia thursday ströer mobile performance precision X

TriviaThursday #17: Does Influencer Marketing Offer a Good ROI?

How Good is the ROI for Influencer Marketing? It has proved to be more than a short-lived trend. Influencer marketing has grown to be a real market. 5 to 10 billion USD, that is the forecast market size as reported by mediakix, who are of course partial as a player from the field. We also...
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Trivia Thursday 5G Speed

TriviaThursday #16: How Fast is 5G Speed?

How fast will 5G speed be? The next generation of mobile networks will be rolling out soon. It’s the fifth generation of this kind of infrastructure, which explains the abbreviation 5G. There’s a lot of talk about this upgrade. The industry expects great improvements and it’s the one big topic, e.g. recently at Mobile World...
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mobile social media penetration Trivia Thursday

TriviaThursday #14: Which Region Has the Highest Mobile Social Media Penetration?

Which World Region Features the Highest Mobile Social Media Penetration? Mobile is becoming normal. People all over the world are using their handheld devices to stay in touch with the news and their friends and colleagues via social media. Mobile social media penetration is growing everywhere – but some regions clearly are ahead. We recently...
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Trivia Thursday Emojis Mobile Marketing

TriviaThursday #12: What Happens When You Use Emojis in Mobile Marketing?

The astonishing effect of Emojis in Mobile Marketing What do you think about emojis in mobile marketing? ? ? ? Could they be an effective means of getting the attention of an audience? Or will it this approach considered odd, off, bad? Well, apparently for digital marketers emojis offer quite a positive opportunity to connect...
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return rate digital shoppig

TriviaThursday #11: How High is the Return Rate in Digital Shopping?

How Big is the Return Rate in Digital Shopping? It’s convenient, it’s easy to do – and it’s a huge and growing problem. Customers love to shop online. After all, it is so hassle-free to have something sent home, try it, not like it, and send it back. For retailers, this is a growing problem....
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Ströer New Year's Messages

TriviaThursday #8: What’s the Volume of New Year’s Messages Sent via Mobile?

How Many New Year’s Messages Are Sent From Mobile Phones? The global volume of New Year’s messages sent out from the mobile phone is an impressive indicator of the way in which digital communication has advanced to ubiquity in most angles of the world. Here’s one impressive number to demonstrate this: For the turn of...
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Holiday shoppers smartphone

TriviaThursday #7: How Do Holiday Shoppers Use Their Smartphones?

Did you know: What’s the role of the smartphone for Holiday Shoppers? The time to shop for Christmas is almost over for the big Holiday Shoppers, even though the actual climax of browsing for products will most likely be hit on the day after Christmas, December 26 (see this article by Yieldify for this interesting...
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Trivia Thursday Dog CCD Mobile Marketing

TriviaThursday #6: What is the Role of a CCD in a Mobile Marketing team?

Did You Know What Is the Role of a CCD in Mobile Marketing Companies? (Most likely you didn’t) There’s a lot of talk about humans handing over jobs to computers. There’s optimism, there’s dire pessimism, but you won’t be able to miss’em: All these stories about artificial intelligence, AI-driven routines, algorithms taking on human jobs...
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Trivia Thursday Shop Online

TriviaThursday #5: Number of Germans that Shop Online

Trivia Thursday #5: How Many Germans Shop Online? 50 Million. That is an impressive number – considering the German population is just about 80 million and ageing. Also, Germans often express doubts about privacy and data security when shopping online. Yet 50 million, or three quarters of all internet users, is the current number of...
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