TriviaThursday #19: What is the Average Number of Apps Installed on Smartphones?

The Average Number of Apps is Rising, But Only a Fraction is Used

With increased bandwidths and mobile contracts that allow for ever greater volumes of data to be transferred free of extra charges, the behavior of smartphone users has evolved significantly. This can be seen easily when you simply check the number of apps installed on smartphones. This number has skyrocketed over the years – and a lot of the installed apps actually aren’t used at all.

But how big is the number of apps installed on smartphones?

It varies quite a lot, depending on the territory. Good data always comes from App Annie (The State of Mobile), and here are some examples:

The highest number of apps installed on average was reported for Singapore: 115 apps were found on the average smartphone, and only 46 of these were actually used. This was the highest number of apps installed according to this research.

In Germany, almost two thirds of all apps installed were almost never used at all. On average, German consumers had 90 apps on their phones. Only 30 of these were actually used.

For India, the number (reported by techARC) of apps installed on average was 51.

It doesn’t get easier to succeed in app marketing. Even if the app is on the phone, more needs to be done to keep the users’ attention. With crowded phones a normality, finding ways to reward performance along new parameters should be a hot topic. This is exactly what you can do with us.

Read our Case Studies on Mobile App Performance Campaigns

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